So far, we’ve talked about what a high converting email is and how to write them and the basic anatomy of the email. Now it’s time to write the copy. But where do you start?
Writing copy can be one of the hardest parts of email marketing. You need to find inspiration on what to write and figure out how to use the content you already have for copy.
We’ve all heard (and know to be true, if we’ve been in business for a while) that content is key in building relationships. And to keep those relationships nourishing, you must provide quality content consistently. Your subscribers want to be kept in the loop of the latest and greatest happening from your brand.
But even with all the content you have been sending, sometimes you still struggle to come up with email copy ideas.
In this guide there are ideas for ways to come up with content when you draw a blank. We’ll look at why keeping a swipe file is one of the secret weapons of most copywriters. Next, we’ll take a page out of your daily life and show you how to use it for email copy. Then we’ll talk about curated content and repurposing your other content.
If that’s not enough to get your creative ideas flowing, we’ll look at some ideas for topics for email copy you can use. Finally, we’ll give you some other reasons to send out an email and how to get more engagements and responses.
Have you ever wondered how copywriters come up with content when they’re stumped on what to write? They use swipe files.
Swipe files are files where you collect copywriting examples. These can be headlines that are catchy, email promotions that stand out, paragraphs that pull you in, catchy phrases or slogans. Swipe files can be photos, graphics, images or even complete websites or landing pages that are successful.
Swipe files help you come up with ideas to write your own copy. You aren’t copying the content; that would be plagiarism. Instead you’re using the swipe file copy to spark your own creative ideas.
If you haven’t started collecting swipe files of good headlines and email copy, you should begin. Whenever you come across a good email or other content, save it to somewhere you can access it, such as Evernote, Trello, or Google Drive. Then when you need inspiration on what to write or how to write something, pull up your swipe files. It’s best if you can keep them organized, say with folders for emails, headings, copy, sales pages, content, or whatever works for you.
To use swipe files, follow these steps.
Swipe files are helpful in creating sales copy faster that can convert well. Whenever you see some type of content that grabs your attention, save the link for future reference.
When you’re stumped for content, you have to look no further than what’s going on in your daily life. It might sound odd to use your daily life happenings to create email content, especially if you’re doing business emails. But in reality, it might be some of the best content to build relationships and keep your readers coming back.
Let me explain.
Everyone wants to know the real person, not just the business. Stories keep people interested and reading. And people remember stories more than anything else.
The thing about stories, though, to attract connections and engagement, you have to actually get personal. That means sharing pieces of yourself.
That’s where your daily life happenings come in.
Take something that happened to you or around you today, tie it into your niche, product, service or whatever your promoting. Then send it out to your readers.
Here’s an example:
“It’s been one of those days when it seems everything was against me. The coffee machine decided it wasn’t going to spew out that rich, wake-me-up brew today. The hot water heater decided to take the day off. The older dog decided she didn’t have to share my favorite pair of shoes with me. The cat brought me a rodent present, proudly dropping it at my feet. As I was sitting at my desk, my chair suddenly rolled, throwing one it’s rollers across the room and tossing me to the floor. And all this before 10 a.m.
As I sat there stunned, I suddenly started laughing. I realized that today the Universe was trying to tell me something. And it took throwing me on the floor for me to listen. I needed stop and take time for myself and rejuvenate.
You see, I’ve been burning the midnight oil on a project for work, I haven’t been taking the time I need to relax and was trying to do it all myself. I was letting everything build up, and stress me out. Instead I should have been doing what I teach you.
We all need to take time each day to meditate, plan and delegate out the stuff that we don’t really need to be doing.
The It’s About Me-time course shows you how to ….”
It’s easy to take some event that happened or something someone said and turn it into an email. It shows you as human while building a connection to your readers they can relate to.
Repurposing and curating are both great ways to create content for your emails. Not only is it a quicker way to write content but it helps you build your credibility as being a trusted resource.
Repurposing is the process of using content you’ve already created. For example, if you do a video, you can repurpose that content into an email. Use a portion of the video along with a bit of text and you have an email.
Other types of content that can be repurposed includes
Content curation is the process of adding your voice and value to a selection of other people’s content. This content can come from a variety of sources, around a specific topic. You publish it and share it with your added comments.
Content curation is a great way to build your authority. You’re bringing the information of others, their expertise, together in one place so your readers don’t have to go searching for it all over the internet. This helps you be seen as the go-to source for your audience about all things in your niche.
For emails, you want to keep the content shorter so don’t curate say, 10 pieces for one email. Instead choose two or three pieces to comment on. No matter what content you use, be sure to give a reference to the original content.
Types of curated content you can use include:
You can use tools to help you find curated content more easily.
Repurposing content and using curated content are both excellent ways to create email content quickly that relates to your niche. Done right, either method can help you get through a period of “what should I send my list today” slump.
There are several other reasons besides the previous 25 topics or reasons to send an email. In fact, there aren’t too many reasons why you shouldn’t send an email to connect with your readers.
Here are several other reasons to send emails:
Besides sending the normal welcome emails or sales emails, there are many reasons to send emails to your subscribers. Providing relevant information, updates on your company and building relationships are always good reasons.
It’s often hard to remember that email marketing isn’t just about you. It’s about building relationships and communicating with your subscribers. There are many hacks you can use to get more engagement and response from your subscriber.
Email engagement is how people interact with your emails. It is measured by open rate, click rate, and conversion rates. It is how you define success.
Here are hacks to get better email engagement.
When you send out your emails, your goal is to get engagement and responses from your subscribers. You want to build relationships that will convert with them. Use the tips above to help make your emails more responsive.
Emails don’t have to be just about the sale or strictly business-like (unless of course, that’s what your readers want). But trying to come up with email content or ideas for content can be hard. In this guide we learned that content for emails can come from almost anything.
Swipe files are a hidden gem when it comes to boosting your creativity. They can give you ideas when you’re stuck. Begin building your stash of good content, headlines and good designs now. That way you’ll always have a backup if you draw a blank on what to write.
Take a page out of the happenings in your everyday life when you are looking for things to write about. You can easily tie what happened into your business niche or industry. And it gives your email a personal slant.
You probably have a ton of content already created you’re using in your business. Why not repurpose it into email content? Take parts of what you have and send to your list in another form or with added content. The same goes with curating other people’s content. Add your own comments and send to your subscribers to build credibility as the go-to source in your niche.
There are many topics and scenarios around you that will inspire you to send an email to your readers. It might be to welcome them to your tribe, give them a sneak peek at what’s happening in your business or sending them a holiday greeting.
Getting your subscribers to engage and respond takes a bit of the right content. Make it personal, relevant and helpful. Tell them stories, show them you are concerned about them by celebrating their milestones, birthdays or anniversaries and be helpful to them in some way.
In the next guide, we’ll learn about the four pillars of emails.
|Until next email;
Fred The Submarine Guy Raley
http://www.TrafficLeadsNSales.com <== Exactly what you need to be successful in business. Drop by NOW!
P.S. Two VERY useful downloads for you from this lesson:
ENJOY & PROFIT WILDLY
Lesson #2: Anatomy of a High Converting Email